Most teams ask how much does AI lead prospecting cost and rarely get a straight answer. Here is one. ZOROSDR plans run from $99 to $599 a month, and finding 100 dental clinic owners in Dubai with work emails costs about 114 credits, roughly $1.43 to $2.28.
By the end you'll know what credits pay for, what each plan includes, how the Dubai example adds up line by line, and how to keep your own bill small.
How much does AI lead prospecting cost?
The bill has two parts. The first is your plan, a flat monthly price that sets your seats, sending accounts and monthly allowances. The second is credits, which pay for lead data and for AI-written messages once you pass your plan's allowance.
Prices are in US dollars, billed monthly, and you can cancel any time. Every plan has every feature, so you are choosing size, not a feature list. Starter is $99 a month, Growth is $249 and Agency is $599.
Most of the variable cost sits in finding people. Sending and incoming replies never use credits, and the built-in CRM is included at no extra cost on every plan.
What do credits pay for, and what stays free?
A credit costs between $0.0125 and $0.02, depending on the pack you buy. Credits pay for lead data, and for AI-written messages after your plan's monthly allowance is used.
Here is the price list, in credits:
- Counting a search: 1
- Ranking a company: 0.1
- Ranking 100 people: 1
- Importing a person (full name, LinkedIn profile and work email when one exists): at most 1
- Finding a work email: 1
- Finding a mobile number: 5
- Verifying an email address: 0.25 (emails found in the database are already verified)
- A personality analysis: 4, and it is optional
- An AI-written message beyond your plan's: 2
- A WhatsApp Business message beyond your plan's: 3
- A lookup that finds nothing: 0
Sending, incoming replies and everything else never use credits. Unused credits roll over and never expire, whether they came from your plan or from a top-up.
The two prospect finders charge in slightly different ways, so it helps to see them side by side.
| Lookalike Prospect Finder | High-Intent Leads Finder | |
|---|---|---|
| Starting point | Up to five of your best customers, and up to three buyers who said yes | Nine buying signals, plus filters by role, seniority, company and place |
| What you get | Companies like your best customers, each scored with a reason, then the right people there | Decision makers at companies in a buying moment, each with the reason it is one |
| Searching | Counting a search costs 1 credit | Searching is free |
| Work email | Paid only when one is found | A credit only when one is found |
What do the Starter, Growth and Agency plans include?
Starter is for a founder or a single rep. Growth is for a sales team running several sequences. Agency is for agencies running outreach for clients, with the client portal.
| Starter | Growth | Agency | |
|---|---|---|---|
| Price per month | $99 | $249 | $599 |
| Seats | 1 | 2 | 5 |
| Sending accounts | 2 | 6 | 20 |
| Leads held | 10,000 | 50,000 | 200,000 |
| AI-written messages a month | 1,500 | 4,000 | 12,000 |
| WhatsApp Business messages a month | 500 | 2,500 | 8,000 |
| AI website chat replies a month | 300 | 1,500 | 5,000 |
| Copilot questions a month | 200 | 500 | 1,500 |
| Credits a month | 250 | 1,000 | 3,000 |
If you prospect every day, credits are the number to watch, because they pay for finding people.
Credits included each month, by plan
Every plan also includes every channel, both prospect finders, the AI writer, reply triage and suggested answers, and the AI SDR agent. You can read what each tool does on the features page, and the pricing page lists every limit and add-on.
Worked example: 100 dental clinic owners in Dubai
Say you sell to dental clinics in Dubai and want the best 100 owners, each with a work email. Here is how the credits add up.
- 1Count the search1 credit, to see how many clinics match before you spend more.
- 2Rank 100 clinics0.1 credit each, so 10 credits, to put the best fits first.
- 3Rank 300 people1 credit per 100, so 3 credits, to find the right person at each clinic.
- 4Import 100 with emailsat most 1 credit each, charged as 1 when an email is found, so up to 100 credits.
That is 1 + 10 + 3 + 100, or about 114 credits. At the cheapest pack rate the whole list costs $1.43. At the highest rate it costs $2.28.
The import step is the biggest line, and it is a ceiling, not a guess. Every paid step asks first and shows the most it can cost, and it never spends more than that. Starter's 250 monthly credits would cover this search twice.
What does the example leave out?
The example covers names, LinkedIn profiles and work emails. It does not include mobile numbers, which cost 5 credits each and only when one is found.
Here's the catch: mobile numbers are the easiest way to make a cheap list expensive.
It also leaves out verifying email addresses you bring yourself, which costs 0.25 credit each, and the optional personality analysis at 4 credits. Emails found in the database are already verified, so you don't pay twice.
What happens when your credits run out?
You buy a pack. Packs are one-off and never expire: 1,000 credits for $20, 5,000 for $80 and 20,000 for $250. That works out at $0.02, $0.016 and $0.0125 a credit.
Owners and admins buy plans and credits in Settings, under plan and billing. The same page has a link to manage your card, see invoices or cancel, and a comparison of every limit and add-on.
Because credits roll over, a bigger pack is a cheaper way to buy the same credits, not a deadline to use them.
Which plan fits your team?
The right plan depends less on features, which are the same, and more on how many people work in the tool and how many accounts you send from. A sending account is each connected mailbox, LinkedIn account, WhatsApp or Instagram account, and calling or SMS number.
The next step is where most teams slip: they size the plan for the leads they hope to find, not for the people who will approve and answer messages.
Before you pick a plan
- Count the people who will approve drafts and answer replies, and compare it with 1, 2 or 5 seats.
- List every mailbox, LinkedIn account, WhatsApp or Instagram account and number you want to send from.
- Estimate how many AI-written messages you need a month, and check it against 1,500, 4,000 or 12,000.
- Decide whether you will use WhatsApp Business, and how many messages a month.
- Work out how many leads you will find each month and what that costs in credits.
- If you are an agency, count your clients and check them against the 3 client workspaces included.
What else adds to the cost?
Two things can add to a plan price. Extra seats are $29 a month each on any plan, and Stripe charges the difference on your next invoice. On the Agency plan, 3 client workspaces are included, and more are $39 a month each, added when you create a client.
Clients' sending accounts count in the Agency plan's 20, and an agency's clients also count in the agency's leads and AI-written messages. If you run outreach for several clients, plan for that early. The agencies page explains the client portal under your own brand.
Then there is time. Every initial message lands in your inbox as a draft, and nothing goes out until a person approves, edits or skips it. That takes minutes, and it is also what keeps an AI from sending something wrong in your name. The guardrails page covers the approval step, facts-only writing and opt-outs.
How do you keep the cost of AI prospecting down?
Most savings come from spending credits later, after you know a lead is worth it. The steps below follow the order that costs least.
- 1Use the sandbox firstthe trial's 25 prospect-finding credits show you lead quality before you pay.
- 2Search before you importcounting a Lookalike search costs 1 credit, and High-Intent searching is free.
- 3Import only the people you will write toeach import is at most 1 credit, so a long list adds up.
- 4Add emails and mobiles on demandthey are paid only when found, so ask for them when you are ready to reach out.
- 5Choose when to personalisewith Personalise for each lead off, a step sends its own text and uses no AI-written messages.
Turning personalisation off saves messages, but it also sends the same text to everyone. If your worry is generic outreach that nobody answers, keep it on where it matters most.
How do you know if the spend is worth it?
Judge the cost against what you get back, and measure it yourself. Analytics shows people reached, engaged and meetings booked, by sequence and channel, so you can compare what each sequence cost in credits with what it produced.
No tool can promise replies or meetings, and we don't. What you can do is run one small search, send a few approved messages and read the numbers before you scale up.
Frequently asked questions
How much does AI lead prospecting cost per lead?
Importing a person with their full profile, LinkedIn and work email costs at most 1 credit, and a credit costs between $0.0125 and $0.02. In the Dubai example, 100 leads cost about 114 credits including ranking, so roughly 1.4 to 2.3 cents a lead.
Is there a free trial?
Yes. You get 14 days with every tool, no card needed, and you can cancel any time. A new workspace starts with 100 AI-written messages, 25 prospect-finding credits and 10 WhatsApp messages.
Do credits expire?
No. Unused credits roll over and never expire, whether they come from your plan or from a credit pack.
Do I pay for sending messages or reading replies?
No. Sending, incoming replies and everything else besides lead data never use credits. Only AI-written messages beyond your plan's allowance cost 2 credits each, and WhatsApp Business messages beyond it cost 3.
What if a search finds nothing?
It costs nothing. Lookups that find nothing are free, and a work email costs a credit only when one is found.
Summary
AI lead prospecting on ZOROSDR is a flat plan from $99 to $599 a month plus credits you spend only on finding people. The Dubai example, 100 dental clinic owners with work emails, comes to about 114 credits, or $1.43 to $2.28.
The simplest next step is to start the 14-day free trial and run your own search.
